http://www.baldwinandobenauf.com/blog Official blog for BNO Tue, 27 Apr 2010 15:50:24 +0000 http://backend.userland.com/rss092 en At this year's recently concluded SXSWi conference in Austin, one of the highlights (and disappointments) was the keynote interview of Twitter CEO Evan Williams. The reaction to the talk from the tech community was harsh - many felt that interviewer Umair Haque didn't push Williams on important questions: What's the ... http://www.baldwinandobenauf.com/blog/2010/04/27/day-3-at-sxswi-was-all-about-twitter/ This past March, while much the interactive community was locked away in the Austin Convention Center for the SXSW Interactive Conference, thousands of people gathered on the banks of the Red River for some good old fashioned kite flying at the Austin Kite Festival. Beautiful to behold, it ... http://www.baldwinandobenauf.com/blog/2010/03/16/observations-from-sxsw-interactive-day-2/ The SXSW Interactive Festival is underway in Austin and geeks from the world over have converged on this proudly weird town to make it patently weirder for a few short days. We're excited to be here and commenting about what we're seeing for those unable to attend. Much has been made ... http://www.baldwinandobenauf.com/blog/2010/03/15/observations-from-sxsw-day-1/ For those who are unfamiliar with the concept, design thinking might be a misleading phrase since it has little to do with color, photography, illustration or typography. Design thinking is a creative process that innovative companies like Apple and Method use for creating greater business value. Here at BNO, we're ... http://www.baldwinandobenauf.com/blog/2010/03/11/design-thinking-a-powerful-means-to-create-real-business-value/ Most of the corporate world will now likely admit that social media has shifted from a buzzword to a valuable channel for connecting with customers. That being said, the question now focuses on location and quantity. We've taken a look at where B2B and B2C marketers are investing their efforts ... http://www.baldwinandobenauf.com/blog/2010/02/12/our-latest-infographics-b2b-and-b2c-social-media-usage-and-spending/ Steve Jobs did an interview session after the Apple keynote last week where he covered, amongst other things, his attitude to Google and Adobe Flash. The man didn't mince with words, branding Adobe as "lazy" and Google's "don't be evil" mantra as "bull****". I have a lot of respect for ... http://www.baldwinandobenauf.com/blog/2010/02/01/the-case-for-flash/ So, yesterday was the big day. Mr. Jobs came out, did his "reality distortion field" thing and announced the Apple iPad. On the surface, it's a typically technolust-worthy Apple device with a ton of cool features. But is that enough? I must admit, I'm somewhat on the fence about it. ... http://www.baldwinandobenauf.com/blog/2010/01/28/the-apple-ipad-changing-the-game/ Whether or not you choose to manage it, your company DOES have an employer brand. That brand represents the cumulative reputation that prospective and current employees associate with your career opportunities. What that ultimately means, whether your business is a global enterprise or a small emerging business, is that people ... http://www.baldwinandobenauf.com/blog/2010/01/27/finding-the-value-in-an-employer-brand/ The intertubes are awash with speculation regarding Apple's big product announcement next week. Will it be the fabled tablet? Will it be some other paradigm-shifting innovation of earth-shattering, elephantine proportions? Maybe. But, let's be honest here, none of us know for sure what it'll be. But, if it is the ... http://www.baldwinandobenauf.com/blog/2010/01/21/appie-tablet-its-all-about-the-software/ As we look back at the first decade of the 21st century, the meteoric rise of social media has to be one of the most influential events. The names Twitter, MySpace, Facebook, and LinkedIn have become as commonplace as the word Internet. The phrase, "It's a small world" used to ... http://www.baldwinandobenauf.com/blog/2010/01/12/social-media-is-changing-the-world-are-you-paying-attention/